Detailed Services

Messaging Strategy

You know what you want to say about your product, brand, or service. But can you say it in a way that truly clicks with your target audience? At Brot Marketing, we’ve got decades of experience perfecting the art of messaging that connects, engages, and drives results. Let us help you nail the message that resonates.

Message Development

Here’s where art meets science. The art? Crafting a variety of messaging options that capture your brand’s essence. The science? Rapid, cost-effective testing to quickly discover the winner. Whether it’s product or service copy, claim development, or testing, we’re experts at turning messaging into a winning formula.

Consumer Testing

Need fresh insights? We kick things off with qualitative research to truly understand what your real customers think and feel. From there, we generate multiple messaging options, get them approved, and then deploy rapid quantitative testing to find the best fit. We don’t stop there – we measure the results in the real world: in ads, on-site, and on the shelf. Because the best message is the one that works where it matters most.

Messaging Audits

How well do your messages work across the entire consumer journey? Our proprietary process uncovers every touchpoint and gathers all your messaging in one place for a full review. Then we break down the good, the bad, and the ugly, optimizing along the way. The goal? To make sure your messaging is working as hard as it can, from start to finish.

Full Funnel Plans

After the audit, we deliver a full-funnel messaging plan that shows exactly what message should go where. We’re channel-agnostic, meaning we’ll ensure the most effective message is delivered to the right place, at the right time. With this plan, we identify what’s working, what’s missing, and what needs to be created to fill the gaps. It’s the blueprint that fuels your creative process.

Brief Development

Got new messages that need to come to life? We’ll craft the perfect creative brief for every partner, ensuring the right message is seamlessly woven into every campaign. Our briefs are actionable, inspirational, and to the point – so your team knows exactly what to do to bring the vision to life.

Partner Briefing

A creative brief is a document. A briefing is an experience. That’s where the real magic happens. Brot Marketing turns your key messages into an engaging session that brings your team, creative partners, and media strategists together to align on goals and deliverables. It’s the moment when your plan transforms into action.

Go to Market Planning

Getting the Right Message to the Right Place, at the Right Time
Having the perfect message is only the beginning. How do we make sure it lands? We’ve developed a unique process that matches your messages with your priorities and your desired outcomes—all while staying in tune with consumer and shopper needs. The result: a message map and deployment calendar that maximize your budget. Whether you need us to communicate the plan, manage it with your team and partners, or execute it ourselves, we’ve got the expertise to make it happen.

Execution

Ready to bring your big ideas to life? At Brot Marketing, we’ve assembled a dream team of creatives, producers, and production partners—all of whom we’ve worked with before and trust to deliver exceptional results. Our approach leverages cutting-edge AI tools and a global network of talent to maximize creativity and efficiency. From start to finish, we’re your one-stop shop, handling every aspect of production with precision and flair.

  • Video Content: From :30, :15, :10, and :06-second videos for all advertising needs—whether it’s CTV, YouTube pre-roll, or even the Super Bowl—we tell stories that captivate and convert.

  • Social Media Assets: Snappy copy and scroll-stopping visuals to drive engagement where it counts.

  • Programmatic Banners: Smart, targeted, and eye-catching banners that deliver results wherever your target audience is surfing.

  • Landing Pages: Seamlessly designed pages with compelling content to guide customers to action.

  • Complete Commerce Creative: From product pages to third-party retailers and Amazon.com, we have extensive experience delivering messages that drive conversion. At retail and e-tail, we ensure shoppers see the value of your brand.

Let’s make your vision a reality—on time and on budget.